Analysis of ITV.com' Web Search Volume in Regions and Cities across the World

From the list of regional interest search, there is no doubt that the United Kingdom is the top-ranked country in the searching list. For ITV.com is a public TV network operated in the United Kingdom, which is also the oldest network for business in the UK. Furthermore, the main headquarter of itv.com is in London. It is obvious that people in England are the largest users of itv.com. Except UK, Ireland also ranks in the top3 searching. It is because that itv.com starts to expand its outside market, and its first step is to open up its neighbor’s market. And people in the UK and Ireland nearly appreciate the same lifestyle. Some heated TV programmes in Britain, might be popular to the Irish as well. Meanwhile, In Dublin, the capital of Ireland, it is found that local people use itv.com frequently.

According to the rankings in the list, cities like Liverpool, Manchester, Sheffield Polar, Brentford, Birmingham Cardiff, Leeds, etc are all the parts of the UK. Among them, Liverpool and Manchester rank higher on the list, since both are big metropolises of the UK. People in developed cities have easy access to the Internet and quickly searched the item what they expect to. Furthermore, Liverpool is internationally acknowledged for music, which is the birthplace of the Beatles. Still, Liverpool is famous for its football, which is home to Liverpool FC and Everton FC. Meanwhile, ITV.com can offer a full range of video services for audience, which include many different sections, such as music, sports, soap, drama, etc. For local people in Liverpool, itv.com definitely is a better choice for getting information. From the perspective of economic development level, other nine cities in the UK are equally matched with the top-ranked city with regard to economy. People in those big cities undertake heavy pressures in their daily life, which should find a channel to vent their frustrations and feel a sense of freedom. Slogan of ITV.com once was "total freedom of entertainment", which seized the psychological state of modern citizens.

All in all, itv.com is a main website of ITV. PLC, which covers many different sections of TV programmes so as to enrich our life.